Things we built at 2 AM. Try them. No email walls.

The Demand Forecast

Our biggest experiment gets its own page: live 7-day weather-demand forecasts for 14 trades — plumbers, HVAC, mechanics, roofers, fishing guides and more. Auto-detects your city, scores every day for your trade, and tells you what to prepare 48–72 hours early.

Through Machine Eyes

Enter your website and see exactly what Google and AI engines read — your title, headline, schema, AI-crawler policy, llms.txt — next to an honest projection of the same machine view after the gaps are fixed. Optional emailed report; the on-screen version is complete without it.

The 2 AM Test

It's 2 AM. Something just went wrong in a stranger's life — a burst pipe, a toothache, a dead car. They search for exactly what you do. Answer eight honest questions and find out whether they'd reach you… or your competitor.

AI Visibility Scorecard

Ask the four AI engines about your business (buttons below open each one with the question ready). Then mark what you found, and generate a scorecard image you can save or post. Your data never leaves your browser.

Where did your business actually appear?

Surge Watch: the public scoreboard

Every week we log our weather-driven demand calls here before the weather happens. The following week, each one gets marked: hit, miss, or partial — with links so you can verify. No deleting, no quiet editing.

Scoreboard opened July 9, 2026. The weather leg of every call verifies itself: this page fetches the recorded weather for each window directly from Open-Meteo and marks the condition met or missed — no waiting for us to grade ourselves, and no way to quietly edit a miss. The demand leg stays yours to judge via the Google Trends links. Misses stay published.

The AI Answer Time Capsule

Once a month, we ask the same five questions to ChatGPT, Perplexity and Google AI — by hand, screenshots kept — and archive the answers, dated. Over time this becomes a public record of how AI recommendations shift. Nobody can rebuild this later; the past doesn't rerun.

The five fixed questions (locked, never changing):

How this capsule works — honestly: the five questions above are locked forever, and each has a one-tap button below that opens the engine with the prompt ready. Run them, screenshot, date it — you’ve made a capsule entry that nobody can backdate or fake later. Our own entries get published here as they’re recorded (no fixed schedule promised — recorded beats scheduled), and the archive rule below never changes.

Archive rule: entries are never edited after publication. If an engine's answer embarrasses us — including question 4 — it stays.

Steal Our Audit

This is the actual checklist we run on paying clients' websites. Do it yourself, free. If you get through all twenty and fix what you find, you honestly may not need us — and that's fine. The ones who read this and still call are our favourite clients anyway.

Find & trust (the human layer)

• Search your service + city in a private browser window. Are you on page one — and in the map results?
• Ask ChatGPT and Perplexity "best [your service] in [your city]". Are you in the answer at all?
• Can a stranger tell what you do, where, and for whom within ten seconds on your homepage?
• Is a price, price range, or "what affects price" explanation anywhere on the site?
• Is your phone number clickable on mobile — and visible without scrolling?
• Do your reviews tell stories, or just give stars? (Stories convert. Ask "what happened?", not "how many stars?")

Machine layer (Google & AI readability)

• Run your homepage through Google PageSpeed Insights. Mobile score below 60 means you're losing people before the page paints.
• Paste your URL into validator.schema.org. Any structured data at all? Organization? LocalBusiness? FAQ?
• Open yoursite.com/robots.txt — are GPTBot, ClaudeBot and PerplexityBot allowed, or accidentally blocked?
• Does yoursite.com/llms.txt exist? (Almost nobody's does. Ours does — that's the point.)
• Google "site:yoursite.com" — how many pages are indexed vs how many you actually want a buyer landing on?
• Does every important page answer a question a real customer asks — in the first two paragraphs?
• Check your Google Business Profile: exact category, services filled, real photos newer than a year?
• Are your name, address and phone IDENTICAL everywhere they appear online — down to the comma?

The uncomfortable ones

• Would YOU choose your business over the top three competitors, seeing only the websites?
• Is there one sentence on your site a stranger would remember tomorrow?
• Does your site prove a real human runs the business — face, name, story — or could it be anyone?
• If your best customer described why they trust you, is that reason written anywhere on the site?
• When did anyone last update the site? Would a visitor be able to tell?
• The 2 AM test above — did you actually take it, or just nod along?

Stuck on what the answers mean? That's the part we charge for. Fair trade →

The "AI-Readable Website" badge

Passed the machine-layer checks above — schema valid, AI crawlers allowed, answers extractable? Then claim the badge and put it on your site. It links to the checklist, so anyone can verify what it means. It's dated, because verifications age.

Honesty clause: the badge is self-claimed against a public checklist — like a fitness plan, it works if you actually did it. Fake claims are visible to anyone who checks, which is rather the point of the checklist being public. Want it independently verified by us? That's part of every paid audit.

The Invisibility Counter

Every completed free audit increments this counter automatically on our own server — no hand-tallying, no inventing. The invisibility percentage gets published once the sample is big enough to mean something.

Every honest counter starts at zero — this one climbs on its own from here. Run the free audit and become part of the statistic.

The Workbench: hand tools

The big experiments live above. These are the smaller utilities — quick, single-purpose, still free, still no email walls.